Why London is the Best Location for your Bespoke Luxury Party

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From world-renowned London establishments such as The Dorchester to members’ only venues such as SOHO House, London is the ideal location to host any type of event. Here’s why…


Convenience is Key

Surrounded by a number of major airports, and with City airport right in the heart of the action, London is a convenient place for guests to arrive from overseas. Whether travelling by helicopter, private charter or commercial airline, London has the infrastructure to make your guests’ journey as smooth as possible. And domestic travel is just as easy: a network of fast track railways links London to the rest of the country, so guests can enjoy travelling in First Class comfort at all times. 


Exclusive, One of a Kind Experiences

If you’re looking to impress, then being on the guest list to some of London’s more exclusive events is a must. Whether it’s VIP hospitality at the Cartier Polo, a private viewing at the Serpentine Galleries, or an exclusive evening with one of the city’s many Michelin starred chefs, London offers an array of possibilities. Through our network of contacts at Henry Bonas, we can arrange exclusive, money-can’t-buy experiences for you and your guests – the difficult bit will be deciding what bespoke luxury events in London to treat your guests to! 


Birthday Parties for All Ages

London is a city for all ages, so whatever birthday number you’re celebrating, don’t let age hold you back. We’ve held incredible 18th birthday parties in London as well as unforgettable 21st birthday parties – our 21st birthday party in London’s One Marylebone was a particular highlight thanks to a star turn by Groovejet! At the other end of the scale, we’ve put on magical 50th, 60th and 70th birthday parties in London – a night of opera and fine dining at London’s Banqueting House was one of our favourite 60th birthday parties in London ever!


Combined Anniversary Celebrations

We are noticing that more people are choosing to celebrate their big anniversary with a party rather than a romantic weekend for two!  And what a great idea. Marking a milestone moment with your family and friends is a way of celebrating the commitment that was made at your wedding all those years ago, and most likely in front of many of the same guests!  

The beauty about an anniversary event is that it can be whatever you want it to be – some would prefer a party to dance the night away, while others might opt for a more intimate affair, such as an exclusive dining experience with one of London’s Michelin-starred chefs. Some people even choose to combine occasions and host an exclusive London experience to mark an 18th or 21st birthday birthday party alongside a big anniversary – London is the ideal location to bring together guests of all ages!


Top Tips for Hosting a Bespoke Luxury Event in London

Consider the Dress Code

In London, when it comes to fashion, anything goes, but there are occasions when a dress code must be adhered to. For example, if you are treating guests to VIP hospitality at exclusive London experiences such as sporting events like Henley Royal Regatta, the Cartier Polo and Wimbledon, dress codes are applicable. Similarly, certain restaurants, members’ clubs and bars ask for dress regulations to be followed. At the other end of the scale, you may choose to have a themed party event, in which case, you dictate the dress code! The type of party you choose to hold and its London location will ultimately determine the dress code for your event.


Choose the Right London Venue

London is full of the most incredible party and event venues, from well-known establishments such as Claridges and Kensington Palaces, to private members’ clubs such as Century Club in the West End and Mark’s Club in Mayfair. Whatever type of bespoke London event you are planning, there is definitely a venue to suit. Take a look at our blog on ‘How to choose a luxury party venue’ for more tips on choosing the right London party place.


Opt for an Al Fresco Affair

Don’t think that a party in London has to be an indoor event. Many London establishments have exquisite outdoor areas, from cute and cosy courtyards to magnificent roof terraces where you can take in the whole sweep of London at its finest. The Mandarin Oriental Hyde Park is one of the fanciest al fresco restaurants where you can tuck into Heston Blumenthal’s Dinner experience while sitting on the outskirts of Hyde Park. Or take in a bird’s eye view of Hyde Park from the roof terrace at The Berkeley, if you can tear yourself away from the pool, that is!


Explore Live Entertainment 

There are many things that make a great party – the location, the food, the guests, but at the end of the day, it’s the entertainment that will keep everyone partying into the small hours. And London is no stranger when it comes to great live entertainment. When considering entertainment for a party, make sure it ties in with the occasion. And don’t be afraid to think outside the box. Great music can take many forms; from live jazz to opera to well-known DJs and pop artists, we can organise for your favourite band to play at your event. But you might also think about performance poetry, live comedy and circus acts such as the awe-inspiring Cirque du Soleil – guaranteed to keep your guests talking long after the  event finishes.




Alice Smith

Alice joined us in 2022, and works alongside Henry in the delivery of our luxury weddings, parties and bespoke events across the Cotswolds and London, making sure every detail of your celebration is taken care of. Having started out as a luxury Chalet Host in the French Alps, she has nearly 6 years experience in the hospitality and events industry. She's always on the look out for the latest trends, and loves to bring a party to life with world-class entertainment.

It takes contacts and connections to host the ultimate bespoke luxury London event. Our team of luxury event planners has been putting on bespoke parties and events in London for over 20 years and have developed great relationships with many of the top establishments in the Capital. We can arrange any type of experience and event that you can dream of - just get in touch with us to discuss your vision.

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